How Beyoncé’s Ivy Park made sportswear sexy – The Guardian


The Guardian

How Beyoncé's Ivy Park made sportswear sexy
The Guardian
Ivy Park is, arguably, more than sportswear. It's a sideways take on bodycon – or bodycon 3.0 as we're calling it, given that it's not new – sitting somewhere between sportswear and fashion-tight. And, like bodycon, it's sexy as hell, even if retailers

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