Toyota Uses Comic Characters To Persuade You That The Prius Is Sexy – Fortune


Fortune

Toyota Uses Comic Characters To Persuade You That The Prius Is Sexy
Fortune
Toyota TM -3.05% wants customers to look at the hybrid and think “sexy.” And so, it's created a bevy of sexy mini-skirted and boy short-wearing cartoon characters to represent various car parts and features including the hybrid battery, exhaust heat

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